Mannetron joined forces with EWI Worldwide to bring the Subaru "Wilderness Theater" to life. The goal was to break the mold of traditional auto shows by creating an installation that didn't just display the vehicles, but immersed visitors in the rugged natural habitats where they belong.

To make this vision a reality, we engineered and fabricated the custom automation systems that help keep the experience moving. This includes two turntables integrated flush into a floor-wide LED display, as well as a massive video wall curtain designed to part smoothly, and close without a single visible seam.

The result is a fluid, transformative environment that instantly transports visitors from the showroom floor to the great outdoors. By merging precise automation with immersive digital scenery, we helped elevate the traditional auto show into a dynamic experience that captures the adventurous spirit of the Subaru brand.